Public Relations for Artists –why do they need it?


Every artist or creative professional needs PR to build their business or personal brand. Public relations is a field concerned in maintaining a public image for businesses or organization, or even high profile people such as artists. Many people mistake public relations for advertising but they are two different fields; with advertising  you craft you message and you pay have it appear in some media venue such as a magazine or television station on the day and time you choose. Advertising is not free and nor is public relations. Public relations require an investment of your time and possibly money if you choose to employ the services of a PR professional. 

A publicist who will represent an artist will send out press releases as well as works on publicity campaigns. Publicity campaigns may involve recording signings, promotional showcases, listening parties or meet and greets. A music or theatrical (artist) publicist will contact journalists and reporters with possible story ideas for magazines or newspapers placements. A publicist may hold a public event that includes a contest to win free tickets to a performance of the artist that they are representing. Promotions are a key in positioning a clever strategy to keep the client’s name in the public eye, along with social media. Social media is the way to reach your audience, from positioning a music video, to producing a YouTube “interview”. When it comes to the interview, the publicist is the manager of the artist for the message and brand that the artist wishes to show their public. This persona is one that will be remembered and the brand will have an indelible stamp on it. Social Media is much more than a Tweet or a Facebook post. The video in question will go to all Social Media outlets with the intent of being picked up, #hashtagged with the artist’s name and tagline, and then sent out by fans ten –fold. This is especially important for the breakout artist or the artist seeking to rejuvenate their career.

A publicist is usually the first point of contact for media members seeking an interview with a musician. When a publicist is approached by a member of the media for a client interview, they will first consider the media outlet itself, whether it’s a website, national newspaper, TV show, or radio show. The publicist will then weigh different factors to determine whether or not the interview will have a positive effect on the musician’s image and sales. Some of these factors include: how many people the media outlet reaches, what its target demographic is, and whether it’s likely to garner good press or bad press for the musician. The music publicist will also consider factors unrelated to the media outlet itself, such as whether or not the musician has an upcoming album or tour that could benefit from the publicity of the interview.

For example, Glass House PR are the publicists of the well known artist Juliani. We have worked with his to promote his album and he is doing very well. Holding a positive public image is key to excel in the art industry and that is why artists need a PR agency to take care of that. Remember it takes months to build a reputation and seconds to ruin it. With Glass House PR, we build a reputation and brand and also maintain it.


Robin Williams in the film Man of the year (2006)


Man of the year is a political comedy drama that features many stars in the film industry, among them Robin Williams alias Tom Dobbs. In the film, Robin William portrays a host of a satirical political/comedy talk show based on the real life f persona Jon Stewart. He prompts four million people to send email support and he decides to run for president as an independent candidate. Initially he is not serious with the presidency but he decides to go for it.
Eleanor Green (Laura Linney) works for a voting company called Delacroy, which the entire United States will be using for the election. Shortly before the election, Eleanor points out an error with the voting machines but the head of the company ignores her warnings. Election day arrives and the polls show Dobbs at 17% with Kellogg and Mills tied at the 40s, while early returns show Kellog beating Mills everywhere. Eleanor says that was the error. Suddenly Tom Dobbs wins the elections, but Eleanor remains unconvinced. She decides to reveal the computer error to the public but is attacked by the Delacroy agents at her home and is injected with a cocktail of drugs. Later she is hospitalized for drug abuse and she realizes nobody is going to believe her story due to her condition, but she decides to let Dobbs know.
On John Menken’s birthday, Eleanor impersonates a FBI agent to get into the party. She manages to attract Dobbs, the two dance together and he gives her his number. She can be able to tell Dobbs that he never won the election. Dobbs try to get back to her through Delacroy which gets the Delacroy’s officials suspicious. Finally, at the Thanksgiving Dinner for Dobbs, Eleanor manages to tell him that he is not the president elect. Dobbs tells her to break the news in a major speech but the Delacroy denies it and instead blames Eleanor for trying to throw an election for Dobbs. Fear is instilled into her and she flees to a mall from her hotel room where she fears the Delacroy agent might break in and confiscate her computer, the only evidence she had, which is soon confirmed.
At the mall, desperate Eleanor is found by a Delacroy agent but she manages to escape. She goes to a payphone to call Dobbs. A Delacroy agent’s car crashes the telephone booth but she manages to escape though injured and is hospitalize for the second time. Later Dobbs announces that the election were flawed and that he should not be the president. He later settles back for his TV show and marries Eleanor who becomes his producer.
In the film, public relation is portrayed negatively. The Delacroy tries to kill Eleanor so that they can still hold their respectable reputation. They are determined to do anything to uphold their reputation despite ignoring the warning earlier given out by Eleanor. The film shows how the media and the public is vulnerable to lies that can last. Delacroy defends their reputation in the worst way and they finally end up losing their good reputation.
We sure lost one of the best stars in the film industry and he will be a legend to us all. All his movies and comedy left everyone I stitches and we also learnt something out of them. We all wish he could have live longer and make us laugh some more but fate has a way of finding someone, he left us. We shall always miss him! May his soul Rest in Eternal Peace.

10 ways to keep up with your online Business when life gets Busy.

Happy Friday!!!! 

Today, we want to share a great article written by Charlotte Siems. Charlotte is a successful business owner in her own right and she has 12 children! Yes, you read that right! 

Have you ever felt like you were going to lose your mind or pull out all your hair while balancing it all?To quote Charlotte “ Trying to keep up with your online business when life gets busy is like herding cats. You keep wishing they’d cooperate and do what you say and stay in line. But cats have a mind of their own, and they’re not much interested in your agenda. Your life doesn’t stay in line or cooperate either, so you might as well figure out ways to get business done when life happens.”

I think it’s safe to say that with 12 children AND a business , Charlotte knows what she is talking about :-)!


Here’s the short version of ten tips for keeping up with your online business when life gets crazy-busy:

  1.  Make a decision.  This is the first step in keeping up with your online business when you’re busy. If you’re wishy-washy about whether you’re going to do this thing, you’ll drift away at the first sign of trouble. After you’ve made a firm decision, no fair going back and picking it up and turning it over in your mind. “Maybe I should just quit.” No way.
  2. No escape clauses. Now it’s one thing if you have a major life shift, but sick kids or a nasty email don’t count. Stop giving yourself permission to put off blog posts because “something happened.”
  3. Use systems. Have a system for writing blog posts, a system for newsletters, a system for Social Media, a system for answering common email situations. Systems free up your brain space for thinking, decision-making and creativity.
  4. Use checklists for your systems. Do your brain a favor-use written checklists for the multi-step tasks you do frequently. You might feel like you could do it in your sleep, but glancing at a checklist can cut some stress when you’re tired or facing a stressful situation in another area of life. Written lists also make it easier for you to delegate.
  5. Use a written to-do list.  This sounds like a no-brainer, but yours truly is guilty of trying to keep to-do lists straight in her head. When you’re extra-busy, you don’t need extra-stressful thoughts. Unwritten to-do lists easily multiply in your brain, floating around and creating unrealistic expectations for yourself that lead to procrastination.
  6. Experiment with designating days for tasks.  Rather than feeling guilty every day about everything you’re NOT doing, set aside certain days to focus on specific tasks. For instance, designate x number of days per week for a certain segment of your business, then don’t think about that segment on the days it’s not assigned. I say “experiment” because it might take some trial runs to figure out what works for you. This is a way of simplifying and getting out from under guilt.
  7. Master the art of ten minutes. Spending ten focused minutes on a task will produce far more than planning to spend an hour and never getting around to it.
  8. Use mobile tools.  A smartphone and tablet can help you keep up with your online business when you’re out and about-or even just away from your desk. I do a good amount of business from my rocking chair with an iPhone and laptop.
  9. Stay accountable to someone. Whether it’s a Facebook group or a business coach (and I highly recommend both), being connected to people who will kick your buns and cheer you on are essential when the going gets rough and you need to get going. We’re usually either too hard on ourselves or too easy on ourselves. Perspective and truth from others is essential.
  10. Take time off. “Wait a minute, I’m too busy to take time off,” you say. Hey, we’re not talking about a trip to Hawaii. Pay attention to your body’s signals and take a break when your thinking gets fuzzy. Change locations, get a drink, read something funny. If you’re working at home, folding laundry or loading the dishwasher is actually a nice change of pace. You can listen to a training audio or laugh with your kids while you’re at it, then return to the computer with fresh energy.
Most of the time life is not going to stay neatly arranged so that you can run your online business in a vacuum. Herding cats and kids and businesses rarely follow a neat path, no matter how good the plan.

Let go of the unrealistic thought that you’ll do better on your business when life slows down. Do better on your business while life is happening. Keeping up with your online business when you’re busy is essential, because otherwise it won’t be long before you don’t have an online business!

Take courage, set your face to the destination and herd your business like a cat shepherd. Things won’t go as planned and it will get frustrating at times. Deal with the detours but make sure you keep moving towards the end goal with these simple tips to keep up with your business when life is, well, life.

At 22 Years, she wrote Uhuru’s victory speech and she is doing much more…

Glass House PR is a dynamic Firm and one of the fastest growing PR firm in Kenya today. We have been running a campaign online especially on twitter with the hashtag #kenyanpeoplearise. We decided to Interview a young lady by the name Julie Wang’ombe who has risen above mediocrity and decided to be part of the change needed in  Kenya.  This is what she had to say:  Ladies and Gentlemen meet Julie :

So who is Julie?

I’m a 22 year old student at United States International University; a spoken word artist who recently took a stab at political speech-writing; and, most importantly, I’m a believer in Jesus Christ- the Son of God. 
Everyone has been calling you for interviews after the victory speech you did for the President elect, how do you feel about that?
Well, it’s all happened really fast. The attention isn’t bad though, it’s created opportunities to meet and interact with people I otherwise may never have talked to. It opens doors for new conversations; new relationships and new experiences that contribute to helping me figure out who I am, what I’m good at and what I want to spend my life doing. That’s something I’m grateful for. 

You also prayed for the President-elect during the Catholic University event, but no one has interviewed you about it? In regard to this do you think some Kenyans are skeptical about God?

I think that may have been the most succinct prayer that’s ever been offered at such an official function. First, for the record, there was no prior plan to have me pray.  It was all decided about 2 minutes before I walked out onto the stage. [Thank God I wore a dress that day!]

Well, I don’t know that Kenyans are skeptical about God. Of course everywhere in the world there are those who doubt the existence of God but the vast majority of Kenyans subscribe to one religious belief system or another- with many professing to be followers of Christ.  So i would say skepticism is not prevalent. 

Of all the interviews you have had for the last few weeks, which interview excited you?

The first interview was BBC which, by virtue of the renowned of BBC, was pretty exciting. I enjoyed talking to Philip Mwaniki (Buzz) and also being profiled by Cathy Gathoni of Reuters – that particular interview featured a couple of girl friends and a few fellow writers/poets including Number8; Benjamin Sulle and Cornell Ngare. It was fun hanging out with them and listening to them perform. 

How did you manage to be where you are at 22?

      Ha ha. Wow, my mother and I were analyzing this and honestly, the hand of God is behind everything that is going on in my life: the fact that I’m in back in University, the fact that I helped write a victory speech for the President-elect, the fact that I’ve performed at so many interesting functions including one where I heard one of my preferred presidents: Paul Kagame, speak.  It may sound like the cliché of Christianity but truth is: It’s Jesus. 

What makes you stand out from your peers?
Do I stand out? I’ve heard that I don’t act my age. Throughout my teenage years  I was accused of secretly being an adult. Now I’m an adult but I think people assume I’m older than I am.  I guess I’m a serious person, at heart and I think a lot. Sometimes too much!

Do you think that as Kenyans, especially the Young people have embraced mediocrity?

Generalizations tend to hurt more than help. I’m surrounded by young people who consistently inspire me to aim higher, be better, think harder and do more. I think there are a lot of young people who are doing great things and who have massive amounts of talent.  With Kenya, Africa and the World, focusing more on youth empowerment we, the young people, have to realize that this is our time. We decide where this continent is going. We decide whether we will be lost to drug-abuse, recklessness, time-wasting, cynicism and violence or whether we’ll defy society’s low expectations of us and set an example for all! 

Could you share with us some of your values, and what inspires you?

One thing I’m coming to see is the importance of discipline and the importance of learning how to make good decisions. Growth; whether spiritual, mental or professional, can’t be attained without discipline and destinations cannot be reached apart from a myriad of decisions throughout the journey. The Bible helps us become better decision makers if we continually strive to apply it.   

What do you think should be done for Kenyans to arise above mediocrity and tribalism?

We have to give up our self-given right to believe in the sanctity and superiority of our individual cultures. We need to realize that no human being is born better or worse than the other. I think the key lies in emphasizing our common humanity and still celebrating the differences that exist amongst us. Our constitution says that we are all equal before the law. We need to strive to see this reality played out in Kenya.

The truth is: all of us have a moral responsibility to tackle national issues: from poverty, to unemployment, to tribalism and we have to realize that it’s in our best interests to fulfill this obligation. (Crime affects us all, internal strife affects us all, corruption affects us all and if we don’t think so- we’re living in a delusional place). Parents need to teach their children the principles of equality and ensure that they don’t pass on propaganda about other groups; teachers need to do the same with students; we, as individuals, need to actively develop relationships across conventional barriers and to develop an appreciation for diversity while learning to disagree with decorum. I’m currently reading things fall apart and I would use that popular title in my advice to Kenyans: things fall apart when people fail to pull together. Our future will only be better than our present if we are unified in our efforts to build our nation and to tackle the social ills that hound so many Kenyans. 

According to you, do you agree that one can only find their purpose by surrendering their lives totally to God? How is this true in your life?

The Christian’s purpose is to surrender their lives totally to God! It is an end, not a means to an end. To quote Ecclesiastes: ‘Fear God, obey his commandments- that is the whole duty of man’ (Ecclesiases 12:13) –  and the evidence that we fear God will be seen in all the practical details of how we live our lives.

We gather that you are launching your album in August what plans do you have? Could you also let your fans know what to expect?

The plans are coming together so far that’s what I can say for now,  Follow  me on twitter (@juliewangombe)  and face book (Julie Wangombe) and I’ll keep you posted!