10 Career Facts You’ll Learn After University

With the increasing number of graduates churned out by our universities and colleges and even fewer employment opportunities, campus students should note the below 10 career facts to help broaden their outlook on the Kenyan employment landscape and life after campus.

Today’s article is courtesy of Money Careers and written by Lindsay Olson originally titled ‘10 Career Facts You’ll Learn After College‘.


Lindsay Olson

Our career paths seem so cut and dry when we’re children. When asked what we want to be when we grow up, our responses are simple: teacher, firefighter, doctor. But as we grow up and head to college, we’re exposed to all sorts of other career options in fields we never have had exposure to in a direct way. While we work to earn degrees in fields we’re interested in pursuing, we’re still left a bit unprepared for the corporate world upon graduation.

Here are 10 facts your college degree didn’t prepare you for when graduating:

1. You’re not limited to jobs in the field you got your degree in. If you have a degree in journalism, you might assume that means your only option is becoming a journalist. But armed with great communications skills, you could also qualify for jobs in PR, marketing, or business administration. It’s all how you play your cards and where you get your experience.

2. Your degree isn’t always that important to employers. Despite what you’d like to believe, many employers won’t care where you went to school, or even what you earned your degree in. They’ll focus instead on your skills: whether or not you seem trainable enough for the job you’ve applied for. They’ll also look at experience. You’ll have the hardest time in regards to experience just out of college, as you won’t yet have much detail on your resume. Focus on getting internships and volunteer positions to round out the experience employers will be looking for.

3. Some employers won’t even require you to have a degree. This can be an eye-opener to anyone who’s spent four-plus years earning a degree, but again, employers look for experience and trainability. And while having a college degree does display your ability to be taught, it’s not the only path to a professional career.

4. There are jobs you’ve never even heard of in your field. Like many college grads, you probably received a brochure listing all the amazing careers you could consider in your field. But there are often many more beyond that list. If you have a degree in English, you’ve likely already considered the obvious option of teaching or writing, but publishing, proofreading, speech-writing, or becoming a paralegal might not have crossed your mind.

5. Grades don’t matter. It is highly unlikely an employer will ask for your transcript, at least not to check out your grades. That’s not to dissuade current college students from trying their hardest, but the fact is: employers don’t care about grades.

6. College is about networking. Make the most out of your alumni network and see what opportunities there are for you professionally. Speak to professors in your department about what they’d recommend for you career-wise.

7. Some degrees pay better than others. And liberal arts degrees aren’t at the top of the list. Biomedical engineering, math, and science, however, are. Something to consider when planning the massive amounts of money you’ll make … with your philosophy degree.

8. College does not prepare you for a job. Nothing but job experience can do that. And, of course, you need job experience to get a job. It’s a vicious cycle to which you’ve got to find your own solution.

9. Employers don’t want to train you to do a job. That’s why they’re more likely to hire people not fresh out of college. Do yourself a favor and take on an internship or two during college so that you’ve already gone through the experience of being in a work environment and having some experiences to help guide you. This will make you more hireable after graduation.

10. It’s okay to change your mind. Many graduates start working in their field of choice only to find out it wasn’t what they expected when they were cracking the books on the subject. It’s okay (see no. 1). You don’t necessarily need to start over and get another degree; just open your mind to other career options your degree might make you eligible for in the future.

Valentine’s Day Ideas

Though Valentine’s Day is associated with couples, there is much more that can be done to spread the love that runs rampant on this day. Attributed to St. Valentine, February the 14th is the day to celebrate love and not just with our better halves but with those around us, including strangers.

Organizations can also show love in big or small ways through generous or caring acts toward their customers. It can be as simply as handing customers roses as they walk in through the door. Even for the most anti-Valentine’s person (because lets admit it, they exist), this gesture will bring a smile.

Wondering what else you can do before the day ends to show your love?


There is no shortage of places where you can lend a hand. A children’s home, a hospital, your local primary school, a campaign targeting the needy in the community, a charity walk or event, a fundraising for a good cause- there is always a need around you desiring to be met.


Many women will be protective over this next suggestion.

Instead of spending a great amount of money on pricey dinners and getaways, you could support Valentine themed fundraisers targeted to benefit local nonprofits. You could even host a small event of your own and get your friends to donate money or other materials to take to a charity of your choice. This does put smiles on a lot more people’s faces by the time the clock strikes midnight.

Send love letters 

Not just to your sweetheart but to people and organizations that are making a difference in the world. It is an opportune time (apart from New Year’s) to celebrate and appreciate work done by world and community changers. If you are feeling extra generous, slip in a gift card in the envelope as well.

Give to the needy

This can be done in two ways. Choose to buy gifts from entities that donate profits to charity organizations i.e. some arts and crafts shops or online stores. This way you kill two birds with one stone. The other alternatives is making homemade cards or goodies (you can buy these) and delivering them to the sick, their caregivers and literally anyone else who is likely to be forgotten on this Love Day. Donate what you do not use to charity as well, as long as they are in relatively good condition.

Every day people

These are the people that make your life convenient in every single way. It could be your help, gardener, the newspaper vendor or even your favourite attendant at your go-to coffee shop. You don’t have to give roses or gifts but a smile, thank you and/or a tip makes all the difference.

Small random acts of kindness

Did you know that from 10 to 17th of February is Random Acts of Kindness Week? There are endless acts of kindness you could do for others. You can pay fare for a stranger, buy a beggar lunch or do something you usually don’t do free of charge.


Let us know what you go up to this Valentine’s Day and Random Acts of Kindness Week. Happy Valentine’s from Glass House PR!


Office etiquette

Today’s cultural diversity in all business environments increasingly calls for good etiquette to all involved. There are rules and guidelines when it comes to dealing with people in an office context that should be observed in order to create a good first impression and maintain it. Notably, it is not easy to get along with all individuals in the workplace. Learning how to deal with difficult personalities is one of the crucial elements of work etiquette. No one likes an office showdown. It puts those involved and around in a potent atmosphere that is not conducive for work. Here are a few guidelines that you should observe as a professional.


Whether speaking to a colleague or on the phone, always use a calm and clear tone. Raising your voice in anger or frustration is unprofessional and inappropriate. Such outbursts interfere with the work being done. Always be clear in your communication. Yelling is not the only way to get a message across no matter how difficult the other party is.



Another habit to avoid in the workplace is constant complaining or bad moods. Bring a positive attitude to the work environment and do not subject others to your rude or sarcastic remarks. Learn to say ‘no’ politely. Gossip is a fostered culture in many businesses and in itself is distasteful and equally unprofessional. Do not discuss an employee’s personal or professional life in their absence. The correct thing to do is speak to the person involved in private, and that is if you absolutely must give them your opinion/observation.

Interacting with co-workers

Treat everyone with respect at all times and in any exchange. Do not interrupt your workmates constantly and ruin their schedule and concentration. Though an occasional quick question is acceptable, schedule meeting times wherever possible. In an open cubicle set-up, respect your co-workers (reduced) privacy and quiet and avoid roaming around looking for chit-chat when you have less work. If a co-worker is constantly interrupting you or making too much noise, politely inform them, calmly and respectfully, the need to keep quiet. Never use a speakerphone in an open area or without shutting your door.

Personal grooming/space

Always be clean and neat and dressed according to what you profession demands. Though some places casual wear is acceptable, this does not equate to poor grooming. Do not do any grooming i.e. cutting your nails or painting them in your work area. Do so in the washrooms or at home. Keep your personal work areas neat and with professional decorum.

You are allowed to bring personal items into your space but remember anything displayed is a reflection of who you are. Also, do not take anything from other people’s work area without permission, and return everything borrowed with haste. In spaces shared (for example the kitchen or the conference room), be sure to clean up after yourself. Be mindful of others; if you have bad habits such as tapping your pen or fidgeting, do your best to stop. If you will eat in your cubical, fish or any foods with strong aroma would not be the polite dish choice to bring along with you. Observe table manners and eat in moderation in the office or during luncheons.

Friendships at work

Though making friends in the office is quite alright, be certain not to cross a fine line that leads to unprofessionalism. Your exchanges should be moderate and, if you have to, conduct personal issues or businesses in a brief and discreet manner. Above all, remember that your employer is paying you for your time, focus and work done with excellence.

This goes without saying; leave your personal life at the door. Don’t let personal problems between you and a colleague affect the work environment.


If you want to make your way up the corporate ladder, emulate the dressing and the mannerisms of those in positions you wish to occupy.


PR Daily: How to go viral? No set formula, but some key ingredients

This post is courtesy of PR Daily.
The word “viral” has lately gone, well, viral.

Every day, a tweet, photo, or video goes from having six hits to receiving hundreds of thousands of views or more. Shareable content is a convenient way to get your company’s message or product viewed by audiences all over the world and the power of the share/tweet/pin button should not be taken lightly.

About 100 hours of video are uploaded to YouTube every minute, so not every video breaks through. Make sure your video stands out.

Take, for example, the video recently splattered on our Facebook and Twitter feeds showing a family of four rapping their year-in-review message in a holiday greeting card called “Xmas Jammies.” In a matter of days, the video has been seen by more than 7 million sets of eyes.


So, what did this family do right? What made this three-and-a-half-minute video more engaging than the next? There is no single element to make shareable content attractive to viewers, but there are steps your company can take to ensure your brand gains some level of traction.

Stay relevant

What topics are in the news? Which trends are gaining the most buzz?

Stay on top of the issues and stories people are frequently talking about, and insert your video, photo, or thought appropriately. However, don’t whip something together for the sake of joining the conversation; make sure you add substance and contribute to the theme.

Also, be cautious not to gain exposure for the wrong reasons. Don’t view a sensitive news story as a way to exploit attention for your company.

Humor is crucial

Bazaar Voice found 90 percent of people trust online recommendations from people they know.

For example, how many times do you see a friend post a video on social media with the words, “This is hilarious!”? You would probably open it only because it is your friend and you’re friends for a reason—you share similar interests—and chances are you’ll watch that video or at least be curious about it.

Keep your audience in mind

Whatever idea or product you are promoting, keep in mind who you want to be watching. Think about what they want to see and when they want to see it. What a 59-year-old male mechanic finds interesting isn’t the same thing a 20-year-old female hipster would want to watch.

Home in on what your ideal consumer would find appealing, and let your creative juices flow.

Tugging the heartstrings

WestJet isn’t necessarily the first name that comes to mind when one think of airlines, but after the company uploaded a heartwarming and innovative video, its name became plastered all over the Internet.

The airline had its passengers tell Santa Claus via webcam what they wanted for Christmas and while they were on the flight, WestJet “elves” scattered to purchase the desired gifts and distributed them at baggage claim.

Don’t be afraid to use various holidays as your inspiration and anticipate widely shared experiences—e.g., seasonal festivities, the Super Bowl, a presidential election. WestJet’s video was perfect for the holiday season and a great way to promote a positive identity for the brand.

Offering something to your audience that can be shared or commented on will give you access to brand ambassadors you normally may have not been able to reach otherwise. You’ll be surprised how many people (other than your mom) share your message.

Liz Glazier is an account coordinator at Fineman PR. A version of this story originally appeared on the agency’s blog.

Riting the Rite Way (Writing the Right Way)

Good writing skills are important in all professions, not just in Public Relations. That being said, as a PR professional, it is crucial that any content leaving your desk is grammatically-error free. The most important thing to do after writing any material is proofreading it. For a beginner you may still miss the typos after your third read but with practice, your work will contain no errors when your proofread it the first time. That extra attention to detail is what earns you more respect among your employers, journalists, clients and peers. 

There are a few basic rules that you should follow and they are summed up in the image below with examples. Following these tips will ensure that others view you as a credible professional in your field. No1 wil tak u seriasly if u rite lik this. 


PR Summed-Up in Quotes

The role and importance of PR in society has increased and more people, including the almighty CEOs, are seeing why it is difficult to attain success without these professionals. If some of the people you work with that are not in your industry are still skeptical about what you do, you might want to share these quotes with them. 

PR defined

“If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.” – S. H. Simmons
“The history of PR is… a history of a battle for what is reality and how people will see and understand reality.” – Stuart Ewen
 “Everything you do or say is public relations.” – Unknown

 The Art and Magic of PR
“Public-relations specialists make flower arrangements of the facts, placing them so the wilted and less attractive petals are hidden by sturdy blooms.” – Alan Harrington
“PR is a mix of journalism, psychology, and lawyering – it’s an ever-changing and always interesting landscape.” – Ronn Torossian
PR professionals are “professional political strategists, able on behalf of their clients to manipulate the media – planting a story here, a rumour there, a tip-off somewhere else  – so that any piece of news is tailored to show them in the best possible light.” –  Michael Shea

Yes, PR upholds ethics
“PR means telling the truth and working ethically – even when all the media want is headlines and all the public wants is scapegoats. Public relations fails when there is no integrity.” – Viv Segal of Sefin Marketing
“We believe PR should be practiced to serve the public interest, to develop mutual understanding between organizations and their publics.” – James E. Grunig
“Publicity is a great purifier because it sets in action the forces of public opinion, and in this country public opinion controls the courses of the nation.” – Charles Evans Hughes

Imaging in PR
 “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet
“There is only one thing in the world worse that being talked about, and that is not being talked about.”- Oscar Wilde
“It is generally much more shameful to lose a good reputation than never to have acquired it.” – Pliny the Elder
“What kills a skunk is the publicity it gives itself.” – Abraham Lincoln
 “If you don’t tell your story, someone else will.” – Unknown

PR is important!
 “Without publicity there is no prosperity.” – Yakov Zel’dovich
“If I was down to the last dollar of my marketing budget I’d spend it on PR!” – Bill Gates

“Historically, PR, Marketing and Advertising budgets are the first to be cut; however, that could be one of the first mistakes a business makes in an economic crisis.” – CBSMarketwatch
“Nobody counts the number of ads you run; they just remember the impression you make.” – Bill Bernbach, advertising pioneer and founder of DDB
“Some are born great, some achieve greatness, and some hire public relations officers.” – Daniel J. Boorstin