10 Career Facts You’ll Learn After University

With the increasing number of graduates churned out by our universities and colleges and even fewer employment opportunities, campus students should note the below 10 career facts to help broaden their outlook on the Kenyan employment landscape and life after campus.

Today’s article is courtesy of Money Careers and written by Lindsay Olson originally titled ‘10 Career Facts You’ll Learn After College‘.

TH_OV_LindsayOlson.gif

Lindsay Olson

Our career paths seem so cut and dry when we’re children. When asked what we want to be when we grow up, our responses are simple: teacher, firefighter, doctor. But as we grow up and head to college, we’re exposed to all sorts of other career options in fields we never have had exposure to in a direct way. While we work to earn degrees in fields we’re interested in pursuing, we’re still left a bit unprepared for the corporate world upon graduation.

Here are 10 facts your college degree didn’t prepare you for when graduating:

1. You’re not limited to jobs in the field you got your degree in. If you have a degree in journalism, you might assume that means your only option is becoming a journalist. But armed with great communications skills, you could also qualify for jobs in PR, marketing, or business administration. It’s all how you play your cards and where you get your experience.

2. Your degree isn’t always that important to employers. Despite what you’d like to believe, many employers won’t care where you went to school, or even what you earned your degree in. They’ll focus instead on your skills: whether or not you seem trainable enough for the job you’ve applied for. They’ll also look at experience. You’ll have the hardest time in regards to experience just out of college, as you won’t yet have much detail on your resume. Focus on getting internships and volunteer positions to round out the experience employers will be looking for.

3. Some employers won’t even require you to have a degree. This can be an eye-opener to anyone who’s spent four-plus years earning a degree, but again, employers look for experience and trainability. And while having a college degree does display your ability to be taught, it’s not the only path to a professional career.

4. There are jobs you’ve never even heard of in your field. Like many college grads, you probably received a brochure listing all the amazing careers you could consider in your field. But there are often many more beyond that list. If you have a degree in English, you’ve likely already considered the obvious option of teaching or writing, but publishing, proofreading, speech-writing, or becoming a paralegal might not have crossed your mind.

5. Grades don’t matter. It is highly unlikely an employer will ask for your transcript, at least not to check out your grades. That’s not to dissuade current college students from trying their hardest, but the fact is: employers don’t care about grades.

6. College is about networking. Make the most out of your alumni network and see what opportunities there are for you professionally. Speak to professors in your department about what they’d recommend for you career-wise.

7. Some degrees pay better than others. And liberal arts degrees aren’t at the top of the list. Biomedical engineering, math, and science, however, are. Something to consider when planning the massive amounts of money you’ll make … with your philosophy degree.

8. College does not prepare you for a job. Nothing but job experience can do that. And, of course, you need job experience to get a job. It’s a vicious cycle to which you’ve got to find your own solution.

9. Employers don’t want to train you to do a job. That’s why they’re more likely to hire people not fresh out of college. Do yourself a favor and take on an internship or two during college so that you’ve already gone through the experience of being in a work environment and having some experiences to help guide you. This will make you more hireable after graduation.

10. It’s okay to change your mind. Many graduates start working in their field of choice only to find out it wasn’t what they expected when they were cracking the books on the subject. It’s okay (see no. 1). You don’t necessarily need to start over and get another degree; just open your mind to other career options your degree might make you eligible for in the future.

The Selfie Culture

Here is a definition of what selfies are courtesy of Wikipedia.

“A selfie is a type of self-portrait photograph, typically taken with a hand-held digital camera or camera phone. Selfies are often associated with social networking. They are often casual, are typically taken either with a camera held at arm’s length or in a mirror, and typically include either only the photographer or the photographer and as many people as can be in focus. Selfies taken that involve multiple people are known as “group selfies”.”

Love them or hate them, they are here to stay. Selfie was named “word of the year” in 2013 by the Oxford English Dictionary.The popularity of selfies is largely due to how easy they are to create and share and also the control they give to the photographer over how they present themselves. Many women, and men, take photos that would characterize them as ‘attractive’ or ‘sexy’, birthing trends such as the ‘duck face’ which emphasized a person’s lips formed to mimic an exaggerated kiss.

First Family selfie — Michelle and Bo Obama, August 2013.There are various schools of thought regarding the psychology behind selfies. Some regard it merely as a tool to capture a moment to share with friends on or off social media. Others however associate this culture with narcissism and body image issues especially in young girls aged between 18-24 seeking approval from their peers. Whatever your reason for capturing a photo of yourself alone or with a friend, know that one million other photos are being taken  and shared each day. Even Michelle Obama is taking them.

Check out the infograph below titled ‘Selfie Syndrome – How Social Media is Making Us Narcissistic‘ courtesy of Best Computer Science Schools that paints a grim picture of the selfie phenomenon and the effects of excessive use of social media on an individual. You may want to evaluate yourself and your use of social media after reading the statistics.

There is however no reason why selfies should not be taken if it is merely for the reason to share with family, friends and fans a captured moment in your life. You can go here  for a guide to taking good selfies. Below is an infrograph shared from the page about what you should consider before, during and after taking a selfie as well as reasons behind most selfies. 

selfie

Why do you take selfies? Let us know on the comments section below!

5 Tips to Turn Your PR Internship Into a Job (from a CEO)

Today’s post is tailored for those in the Fashion industry but the tips offered for turning an internship into a job cut across all industries. For more about PR Couture click here.

 

BY RACHEL MEIS How to turn your PR internship into a Job

If you are hoping to turn your 3-month internship into a full-time, salaried position, that’s great! But you’re going to have to work for it. To put it simply, if you treat your internship as an internship, you probably aren’t ready for a job.  Follow these tips below to show you have what it takes to make it to the next round.

 

Anticipate Needs

Throw out what you think you know about working hard, and get ready to work harder. And be smart about where you spend your energy. The truth is that many interns do the bare minimum. They do what they are asked to do, with as little effort as possible. Instead of only doing what you are assigned, find a few ways each day or week to go above and beyond. Whether your mantra becomes “under promise and over deliver,” or “Ritz Carlton service,” figure out how to anticipate and solve problems, and make everyone in the office’s lives a bit easier. Take out the trash without your boss asking, stay late to help finish a project, ask if anyone needs help with an upcoming event.  You might not always get verbal recognition from your boss, but just because they don’t say something doesn’t mean they didn’t notice.

 

Get a company MBA

During your internship you are testing out this agency or company, just as they are testing you. Ask questions and don’t be afraid to shadow other departments.  Learn as much about the company and how it works so you can figure out where you best fit in as a part of the team. Review old case studies, clippings and client proposals to get a sense of what’s gone on before you came on board and to get a sense for where the firm is headed.

 

Ask for it

If you want your internship to turn into a job, you are going to have to ask your boss.  Most employers won’t offer you a position post internship unless you have shown a clear interest in a more permanent position.  Schedule a face to face with your boss a few weeks before your internship ends. Treat this meeting like a job interview, and come prepared with examples of the impact you have made during your time and ideas for how you can continue to be of service. Be direct about your enthusiasm for continuing to work with your team, boss and clients. Do not frame this conversation in terms of your financial needs, but in terms of your cultural fit and value.

 

Play nice

It can be tempting to bond with your coworkers through office politics, gossip or client complaints, but be warned: this is dangerous territory. Keep conversations positive and productive.  You don’t want anyone to doubt your character when it’s time to decide if you should be part of the team.

 

Be gracious

Never burn a bridge. Even if you hated every minute of your internship, leave on a positive note. Future employers may call your boss, clients or coworkers for a reference, and you want them only singing your praises.  Don’t let one bad internship experience (however valid) stop you from a future opportunity.

Photo Credit: Jonathan Kos-Read

 

Valentine’s Day Ideas

Though Valentine’s Day is associated with couples, there is much more that can be done to spread the love that runs rampant on this day. Attributed to St. Valentine, February the 14th is the day to celebrate love and not just with our better halves but with those around us, including strangers.

Organizations can also show love in big or small ways through generous or caring acts toward their customers. It can be as simply as handing customers roses as they walk in through the door. Even for the most anti-Valentine’s person (because lets admit it, they exist), this gesture will bring a smile.

Wondering what else you can do before the day ends to show your love?

Volunteer

There is no shortage of places where you can lend a hand. A children’s home, a hospital, your local primary school, a campaign targeting the needy in the community, a charity walk or event, a fundraising for a good cause- there is always a need around you desiring to be met.

Fundraising

Many women will be protective over this next suggestion.

Instead of spending a great amount of money on pricey dinners and getaways, you could support Valentine themed fundraisers targeted to benefit local nonprofits. You could even host a small event of your own and get your friends to donate money or other materials to take to a charity of your choice. This does put smiles on a lot more people’s faces by the time the clock strikes midnight.

Send love letters 

Not just to your sweetheart but to people and organizations that are making a difference in the world. It is an opportune time (apart from New Year’s) to celebrate and appreciate work done by world and community changers. If you are feeling extra generous, slip in a gift card in the envelope as well.

Give to the needy

This can be done in two ways. Choose to buy gifts from entities that donate profits to charity organizations i.e. some arts and crafts shops or online stores. This way you kill two birds with one stone. The other alternatives is making homemade cards or goodies (you can buy these) and delivering them to the sick, their caregivers and literally anyone else who is likely to be forgotten on this Love Day. Donate what you do not use to charity as well, as long as they are in relatively good condition.

Every day people

These are the people that make your life convenient in every single way. It could be your help, gardener, the newspaper vendor or even your favourite attendant at your go-to coffee shop. You don’t have to give roses or gifts but a smile, thank you and/or a tip makes all the difference.

Small random acts of kindness

Did you know that from 10 to 17th of February is Random Acts of Kindness Week? There are endless acts of kindness you could do for others. You can pay fare for a stranger, buy a beggar lunch or do something you usually don’t do free of charge.

 

Let us know what you go up to this Valentine’s Day and Random Acts of Kindness Week. Happy Valentine’s from Glass House PR!

 

10 things you never knew about Facebook

This article is courtesy of Daily Star written by Dave Snelling

 

HAPPY BIRTHDAY! As Facebook turns 10 today, here are some facts about the social network, including why the logo is blue…

Facebook, 10th Birthday, 10 fun facts, Mark Zuckerburg, Facebook usersHAPPY BIRTHDAY: Facebook turns 10 today [DAILY STAR ONLINE]
Facebook fans across the world will be popping champagne and eating cake today.

The social site is 10 years old and, although it might not be the coolest website anymore, it’s still one of the most popular.

Computer geek, Mark Zuckerberg, created Facebook in his Harvard university dorm, and it now has over a billion users worldwide.

So on its 10th birthday, here are some fun facts about Facebook.

FOUNDER: Mark Zuckerberg, left, founded Facebook 10 years ago [FACEBOOK]

1. The Facebook logo is blue because of founder Mark Zuckerberg’s colour blindness. The colour that he can see best is blue – decision made!

2. There are currently more than 1.25billion Facebook users across the world with more than 33million of them in the UK.

ORIGINAL: The site used a picture Al Pacino until it was removed in 2007 [FACEBOOK]

3. The original Facebook website had an image of a man’s face on it. Dubbed the “Facebook guy” it was recently revealed that the photo was actually Hollywood legend Al Pacino.

4. On average, users spend 20 minutes per day on Facebook. If you want to know just how many hours you’ve wasted on the social site, there’s even a calculator that will work it out.

TIME WASTER: [TIME]

5. Four days after Facebook went live it had just 650 users. On September 14, 2012, the team at Facebook watched the one-billionth user sign up.

6. Around 78% of all traffic to Facebook comes from our smartphones and we upload around 350million photos to the site every day.

SMART MOVE: Most of use our phones to check what’s going on on Facebook [FACEBOOK]

7. Internet entrepreneur Steve Chen worked at Facebook for a few months before quitting to set up a small website called YouTube!

8. Coca-Cola is the most “liked” company on Facebook with more than 79million fans giving it the thumbs up. Disney comes in second place with more than 46million likes and fashion label Converse is in third place.

WE LIKE: Coca-Cola has the most likes on Facebook [FACEBOOK/COCA-COLA]

9. According to the Guinness Book of Records, on March 30, 2013, Guru Shri Rajendraji Maharaj Jaap Club (India) achieved the most comments ever made on a Facebook post. A whopping 15,626,405 people decided to have their say on his page.

10. Finally, if you fancy taking Facebook off Mr Zuckerberg’s hands you’d better have a healthy bank balance… It will currently cost you a cool $134billion (£82billion) [KES11.5trillion].

 

 

CONTENT CALENDARS AREN’T EVIL – THEY’RE JUST ABUSED

This post is courtesy of Dave Fleet.

 

 

I think content calendars are useful tools, but they’re consistently and brutally abused to the point where they can seem evil.

Content calendars are here to stay

Like it or not, content calendars aren’t going anywhere any time soon:

Most companies are still trying to break outside the mold of corporate approvals. Legal and compliance loom large and it can take a long time to develop the trust needed for them to step back. Clients’ need to micro-manage content for fear of inappropriate content making its way online is another significant factor. Frankly, as an agency guy the risk of bypassing those approvals  is too high to be worthwhile anyway.

It’s important to keep one eye on the big picture. Avoiding planning and taking a day-to-day approach runs the risk of veering away from a strategic approach to content and towards a purely tactical, reactive approach. It’s all too easy to find yourself responding to day-to-day business demands (promote this or that sales message; promote this campaign, etc.) and lose track of the big-picture approach which is rarely so sales-driven.

Content calendars enable consistency across channels. Not that companies should ignore the differences between audiences on their different social channels (you’ve done that research on your communities, right?), but consistency can be helpful when coordinating programs.

So, the key is learning how to use them effectively, rather than become slaves to them. With that said, many people right now are either beholden to their calendars, or mistreat them to the point of abuse.

The Three Abuses of Content Calendars

1. Setting it and forgetting it

Too many people think that once they have a content calendar developed and approved, then they’re all set. However, a content calendar is really just a framework for the time period. Every piece of content should be re-evaluated at the beginning of the day when it due to go live, and again immediately beforehand.

Not every company has the resources to adopt a full always-on Creative Newsroom approach; but if you’re going to invest time and money in social media then you should take the time to ensure that what you’re posting is appropriate at the time and not just when you’re planning it.

2. Content calendar as a crutch

Real-Time Content

A content calendar isn’t the full extent of the content that you post. As I noted in a presentation at Social Media Week Toronto this year, companies should aim to leave room for 10-20% of their content to capitalize on relevant news, events and audience-relevant topics alongside their planned content.

3. Using the calendar as a hammer when you really need a screwdriver

Your content calendar is a specific tool for a specific purpose. It’s great for reviewing content schedules over time, and for seeing that bigger picture. Sadly, though, it’s also (as Jeremy notes) often used for copywriting, content editing and many other tasks. This can get messy and complicated, especially if you’re trying to coordinate multiple simultaneous calendars for multiple programs. Your content calendar shouldn’t be a one-stop shop for every content need – other tools make better sense and will drive you less batty in doing so.

This abuse extends to the software itself too. Excel is great for checking post lengths or combining copy with links, but if you’re trying to write content in excel or you’re trying to review creative assets through it, you’re in for a world of hurt. I’m yet to find an off-the-shelf solution that works for everything (although I do like Divvy HQ), so unless you can build your own tool then you’re likely to end up with a mash-up of various others.

Content calendars aren’t evil

All in all, Content calendars aren’t evil; they can serve a valuable purpose. The problem comes when people use the calendar for the wrong ends.

It’s like Carrie (pop culture reference, ahoy) – the poor innocent calendar gets pushed to the point where it breaks, and everyone thinks it’s evil.

Stop blaming the tool; start blaming the abusers.