Social Media Wednesday: Lupita

Lupita-WikipediaShe has, at this point in her career, received over 30 awards from almost every prestigious award giving entity in Hollywood. Her name is currently being mentioned more times than seasoned Hollywood actresses, many of whom are singing her praises. Not unless you have been living in the earth’s core for the past three months, Lupita Nyong’o is showing the world that Kenya has more to offer than long distant runners, the Maasai, wildlife and being the homeland of the first black president of the U. S of A.

With an average of 18, 000 Google searches per month (Google Adwords), information of this multi-award winning actress is very much sought after. Note that this number is not inclusive of searches made on online entertainment sites and other mediums that share information about this rising celebrity. This is attributed to her performance in 12 Years a Slave by Director Steve McQueen.

instagramSocial media is an important tool in that it allows users access to information in real time.  If any given person wants to know what Lupita is wearing to award ceremonies, who she has being hanging out with or what nail polish colour she fancies, a quick look at her Instagram account will answer your questions. A great deal of the information shared on social media about the star, text or visual, is not available on other sites.

It is worthy to note that Lupita does not always run her Twitter or Facebook accounts since most tweets and posts are in third person. Her certified Twitter account has only been active since early January 2014 but currently has more than 33, 300 followers. Lupita has been on Instagram since December 2013 and currently has over 125, 000 followers while  her Facebook fan page that has been running since December 2012 recently reached over 112,000 likes.

In Lupita’s case, Facebook is the preferred social media tool not only because of how long it has been running but also because Facebook allows integration with other social media sites especially Twitter and Instagram. Facebook pages also allow for more information to be share than is possible on Twitter and users can interact freely with the information shared.

However, given the numbers, Instagram is the most used social media site that fans use to gain information about the star. It could be that a picture is indeed worth a thousand words, wouldn’t you agree?

Uhuru-lupitaIn the new media age, many feel that if an event was not documented on social media then it never really happened. This could have prompted Lupita to join both Instagram and Twitter in order to remain relevant in today’s fast paced society. Fans can now reach her on the three popular sites whenever they want a piece of her.

 

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