PR Management

Today’s PR tips will serve as a refresher course of what you already know.
 
Management is an essential role that needs to be played in all organizations of the attainment of set goals. According to Mary Parker Follett, management is ‘the art of getting things done through people.’ This is through giving directions to employers, providing leadership and deciding how to use the organization’s resources to accomplish task and attain high performance.
 
There are four functions of attaining organizational goals in an effective and efficient manner through management.
Planning
 
During this foundation phase, the management analyses where the organization currently is, where they want to be in the future and how to get there. During this stage a deadline for has to be set and resources required for the task need to be identified. Remember; a goal is not a goal without a deadline. Lack of proper planning can hurt the organization’s succession and demographics not to mention waste company time and resources.
 
There are constant external factors affecting organizations positively or negatively and it is therefore not uncommon to find organizations changing their course of action when working toward attaining certain goals. Therefore, planning is an ongoing process.
Organizing
 
This will affect how the organization accomplishes the goal. After planning, the next step is to assign tasks to the different departments participating and allocating resources to them. During this stage, there should be a constant follow of information to ensure smooth running. A leader should allow members of the teams to self manage rather than micromanaging them. It allows for creativity and personal growth. Managers can also delegate authority for the duration of the task to avoid being stretched thin.
Leading/directing
 
Leaders can use their position to influence employee behavior and oversee their work. This will ensure that the organization is indeed working together to accomplish the goal. The leader also needs to ensure that the goal and how to get there has been effectively communicated and remind those who have veered off the set direction. A common vision is also important during times of competition, downsizing and mergers.
 
Poor leadership more often than not leads to employee being demotivate. It is therefore necessary for leaders to create a shared culture and values that seek to understand employee needs and motive them.  This way, employees can then accomplish both their personal and career goals. Motivated employees go beyond their job performance and even more so when there are reward and incentive programs.
Controlling
 
Monitoring of employee activities determines whether or not the organization is on track. This way necessary corrections can be made if the organization in not on target or are facing obstacles. The duty of managers is to ensure that employees are working toward organization goals and doing so efficiently and effectively. Good management allows for employees to self manage/monitor according to the company’s standards. When managers are not serious or do not share the organization’s vision, there can be repeated failure in achieving set goals.
 
Controlling also involves evaluating and reporting the company’s performance based on the set goals. If there are areas of under-performance, the manager should sort to address the department or employee rather than reduce the overall company standards. This, like planning, is also an ongoing process in that managers should be able to identify potential problems and take preventative or corrective measures at each point of the process.
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