To many, blogging is still not an actually job.
Today’s post will seek to highlight what blogging is and what role it plays in today’s dynamic industry.
The name ‘blog’ is abbreviated from ‘weblog’ which is essentially a web site that hosts a continuously flow of information in reverse chronological order. This means that newer posts are at the top of the page. A blog allows for a diary type commentary and can also contain links to other web sites and can range from personal to political to PR (like this one). A person/group can choose to focus on one or a wide range of subjects.
The standard template of blogs involves a main content area where articles are listed, newest at the top, and organized into categories to easier find content on the site. Blog sites also have one or more feeds, an archive of older articles, a comments section below each post and a list of related sites that are sometimes known as ‘blogrolls’. For more information on this you can visit WordPress.
Blogging started taking off in the late 1990s and was mainly used as a platform for sharing thoughts, experience, feelings and opinions. Nowadays, everyone including the Fortune 500 companies use blogs to increase digital presence that in turn positively affects their earning potential.
Blogging is beneficial to your business. It helps the company stay current because in order to remain relevant in the ever changing business environment, you need to be the first to break news to your readers and stay ahead of your competition. It also sets you up as an expert in your field and increases brand visibility. It also increases traffic to the website that then rises up the ranks on search engines; you of course have to keep the blog content relevant to your trade. It also allows you to share a bulk of information that you are not able to share on social media. It also acts as a bridge between the social media and your website.
There is however a misconception that anyone can blog. This is true but not if you want your business to be taken seriously. This is because professionals have the ability to take your words and improve them in order to influence your readers. Blogging in itself is not efficient and a blogging pro would know the need to combine the blog with other digital PR and marketing tools to reach a wider audience. They are also aware of how to use search engine optimization (SEO) by using key words to increase your brand visibility on search engines.
Next time you are tempted ask a professional blogger ‘Why should I pay you more money?’ know they will in the long run increase your clients and earning potential.