PR Summed-Up in Quotes

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The role and importance of PR in society has increased and more people, including the almighty CEOs, are seeing why it is difficult to attain success without these professionals. If some of the people you work with that are not in your industry are still skeptical about what you do, you might want to share these quotes with them. 

PR defined

“If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.” – S. H. Simmons
“The history of PR is… a history of a battle for what is reality and how people will see and understand reality.” – Stuart Ewen
 “Everything you do or say is public relations.” – Unknown

 The Art and Magic of PR
“Public-relations specialists make flower arrangements of the facts, placing them so the wilted and less attractive petals are hidden by sturdy blooms.” – Alan Harrington
“PR is a mix of journalism, psychology, and lawyering – it’s an ever-changing and always interesting landscape.” – Ronn Torossian
PR professionals are “professional political strategists, able on behalf of their clients to manipulate the media – planting a story here, a rumour there, a tip-off somewhere else  – so that any piece of news is tailored to show them in the best possible light.” –  Michael Shea

Yes, PR upholds ethics
“PR means telling the truth and working ethically – even when all the media want is headlines and all the public wants is scapegoats. Public relations fails when there is no integrity.” – Viv Segal of Sefin Marketing
“We believe PR should be practiced to serve the public interest, to develop mutual understanding between organizations and their publics.” – James E. Grunig
“Publicity is a great purifier because it sets in action the forces of public opinion, and in this country public opinion controls the courses of the nation.” – Charles Evans Hughes


Imaging in PR
 “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet
“There is only one thing in the world worse that being talked about, and that is not being talked about.”- Oscar Wilde
“It is generally much more shameful to lose a good reputation than never to have acquired it.” – Pliny the Elder
“What kills a skunk is the publicity it gives itself.” – Abraham Lincoln
 “If you don’t tell your story, someone else will.” – Unknown

PR is important!
 “Without publicity there is no prosperity.” – Yakov Zel’dovich
“If I was down to the last dollar of my marketing budget I’d spend it on PR!” – Bill Gates

“Historically, PR, Marketing and Advertising budgets are the first to be cut; however, that could be one of the first mistakes a business makes in an economic crisis.” – CBSMarketwatch
“Nobody counts the number of ads you run; they just remember the impression you make.” – Bill Bernbach, advertising pioneer and founder of DDB
“Some are born great, some achieve greatness, and some hire public relations officers.” – Daniel J. Boorstin
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